A Measurement ID in Google Analytics is a unique identifier for a web data stream, which corresponds to a registered website within Google Analytics. In Google Analytics 4, the format of a measurement ID is ‘G-’ followed by a combination of numbers and letters, such as ‘G-PSW1MY7HB4.’ This ID acts as a critical link, connecting your website to the corresponding data stream in Google Analytics 4. It ensures that data from your site is accurately sent to the right location1.
Here’s how you can find your measurement ID:
- Go to the Admin section in Google Analytics.
- Under Data collection and modification, click on Data streams.
- Select the Web tab.
- Click on the specific web data stream you’re interested in.
- You’ll find the measurement ID in the first row of the stream details.
Remember, the Measurement ID allows Google Analytics to track user activity on your website, providing valuable insights for analysis and optimization1. 📊🔍
Feel free to ask if you have any more questions! 😊
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